Case Study:

Cookspiration

Mobile App Development

Client:

Dieticians of Canada
Canadian Lentils
Dairy Farmers of Canada
Danone Canada
Loblaw Companies limited

Location:

Ontario, Canada

Services:

Branding
Website Identity
Mobile App Development

Nutrition Month is a national campaign that runs annually.  Every March major companies in the nutrition field come together in a campaign to promote the importance of informed food choices and developing sound eating habits.

While the campaign has run for many years, for the 2014 campaign the clients wanted a new idea that would not only run for the month of March, but would carry over into a multi-year engagement with ongoing interaction with the public. 

Our team brainstormed internally and came up with the idea of a recipe tool that would differentiate itself from other products in the market by, not only providing healthy recipes backed by dietitians, but also give the user nutritional information about the recipes themselves.  The name we gave this project was “Cookspiration”.  This idea was pitched to the clients and was received enthusiastically.  It was decided to launch in March 2014 with a brand, website, and iOS app.  

The tools were ready and officially launched March 1, 2014.  The response was overwhelmingly positive and dietitians across the country were asked to demonstrate the app on news and television shows.  By May 2014 the app was so popular that it became the number one download in Apple’s “Food & Beverage” category.  Apple contacted us to create a specialized branding for their AppStore in order to further promote the product and the app became one of Apple’s “Best New Apps”.

By the fall of 2014 the popularity of Cookspiration required the creation of an iPad and Android version of the apps and continually increase the number of recipes available. 

Just what I needed. What a great innovation! Who needs to be looking through piles of recipes, when you can click a simple button with appetite directives, and get immediate inspiration…Love this!

 

Jeff Johnston

Apple Store Review

Elegant and promising. Quite well designed with visual appeal, and functional in terms of browsing recipes

 

Wilson Brenna

Google Play Review

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